{"id":4395,"date":"2023-05-02T18:56:51","date_gmt":"2023-05-02T21:56:51","guid":{"rendered":"https:\/\/www.pakamarketing.com\/?p=4395"},"modified":"2023-05-02T21:18:30","modified_gmt":"2023-05-03T00:18:30","slug":"rir17","status":"publish","type":"post","link":"http:\/\/www.pakamarketing.com\/en\/rir17\/","title":{"rendered":"RIR 2017"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4395\" class=\"elementor elementor-4395\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fea7e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fea7e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d0145\" data-id=\"46d0145\" 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elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a42a4e\" data-id=\"5a42a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbb6999 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"cbb6999\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.pakamarketing.com\/en\/fwc\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-double-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">FWC<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2730f elementor-widget elementor-widget-text-editor\" data-id=\"6d2730f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2011, Ita\u00fa has been the master sponsor of the Rock in Rio music festival, but the project's goals were not being met due to its complexity and high competition - vying for people's attention with around 15 other major brands that had a better fit with the event, such as alcoholic beverages.<\/p><p>Para a <strong>edi\u00e7\u00e3o de 2017<\/strong>, liderei o projeto criando e coordenando uma Squad multifuncional colaborativa (de comunica\u00e7\u00e3o \u00e0 opera\u00e7\u00f5es).<\/p><p>Combining exploring all deliverables of the contract with detailed research of the festival niche, we achieved a historic milestone, with the best brand result of all time, as demonstrated by surveys:<\/p><p>. Top of mind for the first time, with a 96% recall<br \/>. 5x more earned media value gained than the previous edition<br \/>. Increased Brand Engagement and Preference indicators<br \/>. Enhanced online presence with 90% share of voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-affed84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"affed84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c101999\" data-id=\"c101999\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2be8ae8 elementor-widget elementor-widget-heading\" data-id=\"2be8ae8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Check a TV report of this project:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b07bf2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b07bf2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c82f9d2\" data-id=\"c82f9d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-892aa9e elementor-widget elementor-widget-video\" data-id=\"892aa9e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/lPOtJZZrqpQ&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rock in Rio 2017 Desde 2011 o Ita\u00fa \u00e9 patrocinador m\u00e1ster do festival de m\u00fasica Rock in Rio mas n\u00e3o atingia as metas do projeto, por sua complexidade e alta concorr\u00eancia &#8211; disputando aten\u00e7\u00e3o das pessoas com cerca de outras 15 grandes marcas e com mais fit com o evento, como bebidas alco\u00f3licas. Para a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/www.pakamarketing.com\/en\/rir17\/\"> <span class=\"screen-reader-text\">RIR 2017<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4395","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"_links":{"self":[{"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/posts\/4395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/comments?post=4395"}],"version-history":[{"count":31,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/posts\/4395\/revisions"}],"predecessor-version":[{"id":4494,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/posts\/4395\/revisions\/4494"}],"wp:attachment":[{"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/media?parent=4395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/categories?post=4395"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.pakamarketing.com\/en\/wp-json\/wp\/v2\/tags?post=4395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}